Massey-Harris (Ferguson)
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    The firm was founded in 1847 in Newcastle, Ontario by Daniel Massey as the Newcastle Foundry and Machine Manufactory. The company began making some of the world's first mechanical threshers, first by assembling parts from the United States and eventually designing and building their own equipment. The firm was taken over and expanded by Daniel's eldest son Hart Almerrin Massey who renamed it the Massey Manufacturing Co. and in 1879 moved the company to Toronto where it soon became one of the city's leading employers. The massive collections of factories on King St. West became one of the best known features of the city. Massey expanded the company and began to sell its products internationally. Through extensive advertising campaigns he made it one of the most well known brands in Canada. The firm owed much of its success to Canadian tariffs that prevented the larger USA firms from competing in Canada.[citation needed] A labor shortage throughout the country also helped to make the firm's mechanized equipment very attractive.

 

    In 1891, Massey merged with the A. Harris, Son & Co. Ltd. to become Massey-Harris Co. and became the largest agricultural equipment maker in the British Empire. In 1910, the company acquired the Johnson Harvester Company located in Batavia New York, making it one of Canada's first multinational firms. In the 1930s, it introduced the first self-propelled combine harvester. Massey Harris also produced one of the world's first four-wheel drive tractors. Hart Massey's sons, Charles, Chester, Walter, and Fred became closely involved in the business and eventually took over its operations. They were, however, the last generation of Masseys to run the company. Other members of the family went on to do other accomplishments: Vincent Massey became Governor General of Canada and Raymond Massey became a noted actor in USA films. The Massey family used their fortune to improve the city of Toronto, and many institutions, such as the University of Guelph, University of Toronto, Upper Canada College, Crescent School, Appleby College, Massey Hall and Metropolitan United Church, were partially financed by the Masseys.

 

    In 1953, the company merged with the Ferguson Company to become Massey-Harris-Ferguson, before finally taking on its current name in 1958. But the company soon began to decline financially. Facing increasing international competition and an agricultural sector diminishing in importance, the firm began to struggle.

 

    In 1955, Massey purchased the Australian company Sunshine. Founded in 1915 by Hugh Victor McKay, they had tie-ups with Massey Harris for several years before MF outright bought them. The Sunshine name faded into history.[1]

 

    In 1959, Massey bought 100% of Landini, based in Italy. Landini has built many models for Massey over the years, especially vineyard and crawler models. Massey sold 66% to ARGO SpA in 1989, some to Iseki later on, and the final portion was sold to AGCO in 2000. ARGO and AGCO still provide models to one another.[2]

 

    In 1959 Perkins Engines of Peterborough, England, was purchased. Perkins having been the main diesel engine supplier for Massey Ferguson for many years. In 1990 taking over Dorman Diesels of Stafford to form Perkins Engines (Stafford) Ltd. Followed by Perkins in the 1980s also taking over Rolls Royce (Diesels) Ltd, to form Perkins engines (Shrewsbury) Ltd. Perkins was sold off in 1998 by then owner Lucas Verity to Caterpillar Inc. who were a major customer for their smaller & medium power engines, Caterpillar being a major producer of large diesel engines for static and mobile application.[3]

 

    In 1966, Massey purchased 32% of the Spanish tractor and auto company Ebro, or Motor Iberica. Ebro had previously built Ford tractors under license, but now began building models for Massey, and Massey models under license. Massey sold its interest to Nissan in the 1980s.[4]

 

    Starting in 1969, Massey Ferguson started producing a line of snowmobiles by the name Ski Whiz. The snowmobile line sold until 1977, when sales declined.

 

    In the 1970s, Massey Ferguson came under the control of Conrad Black. During the late 1970s, production was relocated to a new large facility in Brantford, Ontario. In 1978 Massey Ferguson was the first to introduce an electronic control system for the three-point hitch on a tractor.[citation needed]

 

    In 1973, Massey purchased the German company Eicher, and many Massey-licensed Eichers were built. They later sold their interest, and Dromson now owns the company. They now build specialized tractors for vineyards and such.